Benefits of Custom Outdoor Christmas Lights for Your Business
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Time to read 7 min
Custom outdoor Christmas lights are more than a way to get your customers into the holiday spirit. They can also benefit your business. Custom outdoor Christmas light designs attract foot traffic, increasing your chances of making a sale. They boost brand awareness and enhance the customer experience.
This article will explore the many benefits of custom outdoor Christmas lights so you understand their importance in the business landscape.
Table of Contents
Increasing Foot Traffic and Sales with Custom Outdoor Christmas Lighting
Statistics show custom outdoor Christmas lights installation can increase foot traffic by 15%. What does that mean for profitability?
Outdoor Lights are Visually Appealing in Driving Purchases
Outdoor lights provide visual appeal. They draw customers to your business, putting them in the holiday mood. Their cheeriness will promote good vibes toward your business, making them want to support it. It will also remind them that the holidays are coming soon- so they better buy those gifts!
Custom Outdoor Lights Drive Impulse Visits
People may pass your store without the intention of going in, but when they see your holiday lights, they will make an impulse visit. They will want to know more about your store and what you sell. Once inside, they may purchase items or return for a future purchase.
Boosting Brand Visibility with Custom Outdoor Lighting
Custom outdoor lighting also boosts brand visibility, exposing your name to a broader audience. Here are some ways it can make people notice your company.
Custom Outdoor Christmas Lights Reflect Your Brand Identity
Shops can successfully promote brand identity by choosing lighting that reflects their brand. For example, a shop selling children’s goods may use bright, fun lighting and include childhood characters. A shop that sells tools may include their star products in their design.
This strategy makes your brand recognizable. People who see your lights will know precisely what you sell and understand your company's mission. This impression can last throughout the year.
Eye-Catching Custom Outdoor Christmas Light Attract Attention
Eye-catching lights grab people’s attention, which can further promote your brand. For example, say someone is walking by your store and sees your vibrant display. They will wonder what company is behind the display and get familiar with your brand and what you sell.
Although they may not make a same-day purchase, they will learn more about your brand and its mission. These customers may seek you out when they need your products and services.
Enhance Customer Experience with Custom Outdoor Christmas Lights
A great-looking display enhances the experience inside and outside your store. Here’s how they can help.
Establish a Warm and Inviting Atmosphere
Colored lights create a warm and inviting atmosphere. They draw people into your shop and make them want to stay, increasing the odds that they will make a purchase. For optimal results:
- Choose lights with a low Kelvin rating that produces a warm color temperature.
- Colors like amber, soft orange, golden yellow, and muted red are ideal for enhancing the environment.
- Use dimmers to ensure lights aren’t overly bright.
Build Emotional Connections with Customers
It’s a scientific fact that colored lights can forge an emotional connection. A 2022 NCBI study reveals that green lights are best for promoting feelings of pleasure, while yellow is ideal for calming anxiety. Blue and red may cause anxiety. If you incorporate these colors, ensure the tones are muted.
Custom Outdoor Lights for Strengthening Community Engagement
With the right approach, your lights can promote community engagement. Here’s how lighting brings communities together.
They Help Foster a Festive Spirit in the Community
Many families and friend groups have holiday traditions. They may drive around the neighborhood looking at decorated shops and houses, visit their favorite tree or ice skating rink, or bake cookies. If your display is impressive enough, they may visit your shop yearly to see what’s been added.
Building engagement does more than attract people to your store. It makes you a part of the community and a trusted business. As a recommended provider, your business will grow through word of mouth.
They Promote Participation in Local Holiday Events and Initiatives
An impressive display may also promote participation in local holiday events. For example, if another local business sees your display and likes your work, they may partner with you on an event.
They may host an event across your shopping center involving sales, decorations, and candy distribution. Local officials may notice your display and ask you to sponsor or participate in a neighborhood or city event. This type of participation also enhances your reputation as a trusted community business.
Other Benefits of Custom Outdoor Christmas Lights
Custom outdoor Christmas lights can support business, but additional benefits are especially significant when using LED lighting.
They are Energy Efficient and Cost-Effective
Custom outdoor Christmas lights’ energy efficiency is a huge benefit. According to the Department of Energy, LED bulbs use 90% less energy than their incandescent counterparts. Today’s businesses can save more than ever with light displays, and the reduced cost can generate revenue for other business needs.
They are Durable and Can Be Used for Long Term
Custom outdoor Christmas lights durability is another bonus. LED bulbs are highly durable, lasting up to 25 years. They may have higher upfront costs than iridescent bulbs, but they save money, considering fewer replacements and energy savings.
Tips to Choose Custom Outdoor Christmas Lights That are Right for Your Business
Now you know the benefits of custom outdoor Christmas lights. The next step involves finding the perfect lights for your business. Here are some things to consider.
- Ensure They are Rated for Outdoor Use: Outdoor lights are more durable than indoor ones. They are also weatherproof and will withstand the elements well. To reduce hazard risks, ensure your lights are rated for outdoor use.
- Choose Lights that Reflect Your Brand Identity: One of the most significant benefits of custom outdoor Christmas lights is their potential to reflect your brand identity. Therefore, you should choose lights that fit your image. For example, you may select lights that align with your brand colors. If your brand is fun and casual, choose bold, brightly colored lights. Owners of luxury brands may opt for more subdued lighting.
- Length: Your lights should be long enough to provide the required coverage. Ensure they will wrap around your tree, room, entryway, or any other area you’d like to decorate.
- Lighting Modes: Shopowners who wish to create a dynamic display must consider lighting modes. They may choose lighting with a remote control that allows them to turn on and off in a specific pattern or timed routine.
- Durability: Choose quality lights that will withstand the test of time.
Conclusion
The benefits of custom outdoor Christmas lights for commercial space are substantial. They can attract foot traffic to your store and promote sales. They help you forge a more profound sense of community. The proper lighting will get your brand noticed, making it a top choice for people who want to purchase your products.
Dekra Lite can help you achieve your decorating goals. We provide everything you need, from terrific lights, trees, and garlands to installation services. Our team can do the job safely and effectively, ensuring you outshine the competition.
Contact us for all you need to create a display that impresses all who see it.
FAQs
What types of businesses benefit the most from custom outdoor Christmas lights?
The benefits of custom outdoor Christmas lights for a business can be experienced by any company. However, retail shops will see the most advantages. They have the most potential to draw customers in and get noticed. Other companies can use displays to impress clients when they visit and promote a pleasant atmosphere inside their workspace.
What are some creative ways to use custom outdoor Christmas lights?
Here are some ways to use custom outdoor Christmas lights that are sure to impress customers and passers-by :
- Wrap them around trees outside your business
- Line them along the front of your shop’s exterior
- Place them along walkways if possible
- Incorporate them in a display theme that reflects your brand identity
- Place them on company vehicles
What are the best energy-efficient Christmas lights for commercial spaces?
LED lights are the best energy-efficient Christmas lights for commercial spaces. However, when it comes to customer outdoor Christmas lights quality, not all LED lights are created equal. Look for lights with a high color rendering index (CRI) and lumen output, which impacts the bulbs’ brightness, color temperature (measured in Kelvin), lifespan, heat management, and brand reputation.
What is the cost of custom outdoor Christmas lights for commercial spaces?
The cost of custom outdoor Christmas lights varies depending on the materials, installation, and the type of light (incandescent or LED). Generally, the lights themselves range from 50 cents to $2 per linear foot and $2.50 to $7 per linear square foot with installation.
What are the safety tips for custom outdoor lights?
Here are some safety tips to keep in mind when using custom outdoor lights:
- Follow Ladder Safety Tips: Be safe when climbing ladders. Ensure at least three body parts are in contact with the ladder when climbing. Use the buddy system to prevent hazards.
- Check Lighting: Check lighting before installation to ensure there are no frayed wires.
- Use the Proper Equipment: Use outdoor rated lights, extension cords, and GFCIs. Avoid overloading sockets.
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