How Commercial Holiday Lighting Lets a Business Shine

Commercial holiday lights do more than remind customers to get holiday shopping done and promote a pleasant interior environment. They make your business shine. The lights boost your curb appeal, enhance your brand image, and serve as a cost-effective marketing tool.

However, you can’t simply string up lights and count on pummeling the competition. You must plan your design scheme carefully to ensure your brand stands out. With the right approach, you will boost your business for improved conversions year-round.

Commercial holiday lighting is any lighting placed on a commercial building. It refers to lighting for retail shops, restaurants, malls, and any other space that sells products or services to consumers. It can consist of any type of lighting including Christmas tree lighting, lit displays, mini-lights, and animated RGB lighting.

Businesses often hang various decorations during the holiday season, and not every decoration features lighting. They may not be considered commercial holiday lighting for business. However, they often work with your lights to enhance the display.

Businesses should consider integrating commercial Christmas lights in all aspects of their display to make them more eye-catching.

Commercial holiday lights offer various benefits to businesses. Here are some to consider.

A business should decorate with the brand image in mind. For example, a company may consider integrating its target products into its decoration themes. Businesses that sell electronics might decorate their tree with electronic items.

Businesses should also consider their target audience. A company that caters to kids should make a family-friendly display. Trendy companies can cater to young adults.

Incorporate your company colors into your decorative theme as well.

Holiday lights are a great way to advertise your brand. They let customers know what your company stands for. Lights can serve as a differentiator that helps you stand out from competitors.

Commercial holiday lights create a festive atmosphere in your store. People will have fun while they shop. They will remember their in-store experience and develop a positive association with your business.

Lighting is a great way to attract foot traffic. If you create a captivating display, people will want to see it up close. They will come to your storefront increasing brand awareness and helping them learn more about your product and services. They may even buy something.

Remember, you’ll be competing against businesses that also have light displays. Create a unique and captivating display to draw them to your shop.

Holiday lights make your store attractive. An attractive façade boosts your company's reputation. It establishes a sense of pride that makes your business seem like a nice place to shop for quality items.

Lights also capture people’s attention, so they are aware of your business. They may not come into your business right away, but they will keep it in mind for future needs.

Holiday light’s ability to attract foot traffic, increase brand awareness, boost conversions, and improve a company’s reputation makes it a cost-effective marketing tool. It’s difficult to determine how much ROI holiday lights produce because it’s challenging to pinpoint what brings foot traffic into your business. However, if you measure its returns against other marketing campaigns, I’m sure you will find that it offers competitive benefits.

You can make Christmas lights even more cost-effective by establishing money-saving strategies upfront. Invest in artificial trees to avoid purchasing a new tree each month. Take advantage of post-holiday decoration sales. Reuse ornaments to avoid buying new ones each year.

You will make the most of your commercial holiday lights by following these tips which maximize their impact.

Timing is important. Residences may hold off on decorating until Thanksgiving, but when it comes to commercial decorating, you really can’t be too early.

This doesn’t mean you should start decorating for next year as soon as the current season ends. But if you wait too long, surrounding businesses may have already put up their decorations. Your undecorated business will fade in the background.

If you are the first to decorate, you will stand out from the crowd and make a statement.

One strategy to consider is year-round decorations. This ensures your business always stands out. You can put up your holiday decorations as soon as your Halloween ones are down.

You may also consider hosting a holiday event with other businesses in your area. Ask everyone to decorate, then choose a day when everyone turns their lights on. Businesses should offer holiday specials to kick off the holiday season attracting customers to the area.

Choose a decorating scheme that’s consistent with your brand. Integrate product and service themes, consider your audience, and feature your brand colors. This strategy ensures your decorations support marketing efforts.

Earlier, we discussed holiday lights as a cost-effective marketing strategy. Your efforts will be more cost-effective if you maintain your holiday lights. You will reduce the need for replacements which can add to decoration expenses.

Store items carefully- especially fragile ornaments. Follow expert recommendations to prevent ornaments from breaking or becoming damaged by heat and moisture. Clean your holiday lights before displaying them to ensure they look their best.

There are various lights to choose from. The ones you pick make all the difference in your marketing efforts and overall display. Here are some things to consider.

• Space: Your store may have limited space. Avoid giant trees and other oversized decorations if real estate is at a premium. Ensure your decorations don’t interfere with your product displays.
• Interactive Elements: Include interactive elements that make people feel like they are part of the celebration. Consider including Santa Sets, Christmas Selfie Stations, and other features that draw customers in.
• Motion Lights: There are several types of holiday lights to add to your space. Lights with dancing elements are the most eye-catching. However, it’s important not to overdo it. Too many lights in motion can overwhelm the senses and detract from your product display.

Commercial holiday lights are a great way to attract customers to your store during the holiday season. They boost foot traffic, increase conversions, and raise brand awareness. Lights are a cost-effective marketing tool.

However, you must consider your design carefully to ensure it produces the desired effect. Represent your brand in your marketing efforts. Curate an attractive design that doesn’t interfere with your product display.

Dekra-Lite will help you find the perfect holiday lights for your display. We have a wide selection to choose from ensuring the ideal aesthetic. Contact us to learn more about what we have to offer.

No, you don’t need to hire professionals to install your commercial holiday lights. However, a professional service could save you time and money. They ensure lights are installed safely, eliminate the need to purchase installation tools, and allow you to focus on your business during this busy time of year.

Yes, your commercial holiday lights can be used for year-round events. However, you must be careful about the lights you choose. For example, if you use red and green lights during Christmas, consider switching them out for pastel lights during Easter and black and orange lights for Halloween.

According to Angie’s List, Christmas light installation can cost anywhere from $2.50 to $7 per linear foot. This includes the materials, which typically cost 50 cents to $2 per foot, and the installation, which ranges from $2 to $% per foot.

The lifespan of your commercial holiday lights depends on their grade. Commercial and pro-grade holiday LED lights will last six to seven years when used on a seasonal basis. Retail-grade LEDs last two to three years. Maintain lights properly to ensure they withstand the test of time.

Yes, holiday lights can be programmed or controlled remotely. Many lights feature switches that control the timing and colors displayed. Some have remote controls that offer similar functions. Modern lights may work with phone apps so owners can turn them on and off from remote locations.