Seasonal Decorating: How to Keep Your Property Shining Year-Round

Many companies break out their ornaments during the holiday season to take part in the joy and encourage customers to do some extra shopping. However, seasonal decorating should not be reserved for the winter only. Businesses should consider decorating year-round to make their workplace stand out. 

Seasonal decor is an excellent marketing tactic. It makes your company more attractive to customers. Businesses that decorate year-round may bring in more foot traffic and generate sales. 

Decorating may be an extra task, but it will pay off. Additionally, with the right approach, you can simplify your decorating strategy. Stock up on decorations that can be used year-round to implement an easy-to-follow process.

• Brings in Foot Traffic: Businesses are constantly thinking of ways to make their shops more attractive so they can bring in more foot traffic. Seasonal decor can make all the difference. It helps you create an eye-catching display that makes consumers want to learn more about your company.
• Reminds Consumers There’s Always a Reason to Shop: During the holiday season, seasonal displays remind shoppers to complete their gift-buying tasks and stock up on entertainment supplies. Similarly, a fall display can remind them it’s time to buy school supplies. A summer display indicates a need for sunblock, shovels and pails, and other summer equipment.
• Improves your Reputation: Customers are attracted to companies that go that extra mile. Seasonal decorating shows that you care about your image and your clients. It demonstrates that you put a bit of fun into everything you do.
• Good Marketing Opportunity: Businesses can create interactive displays inspiring people to take selfies. They may post these selfies on social media, tagging your business or displaying your business name in the images. This strategy presents opportunities for free promotion.
• Builds Worker Morale: Workers appreciate a decorated workspace. They will be grateful for your efforts. Seasonal decor also brings cheer to the work environment so employees are happier and more productive. 

Change things up by swapping out your seasonal decor each season. Here are some decorating tips that will guide you in the right direction.

Holiday items play an important role in winter decor. Companies set up Christmas trees, hang wreaths, and install lights to celebrate the joys of the season. Some even gather props to create an entire winter village, perfect for selfie marketing opportunities and providing an interactive element.

However, winter extends beyond Christmas. With this in mind, you may choose a winter theme rather than a specific holiday theme. This strategy is also inclusive of various cultures.

Consider adding snowflakes, mixed foliage garlands, and snowfall lighting  to create a display anyone can enjoy all season long. Our prelit options will reduce your decorating efforts.

Spring is a time of rebirth and rejuvenation. People emerge from their homes after a long, cold winter to view the flowers, hear the birds sing, and hopefully- shop! You can capture this spirit in your spring decorations. 

Lights are a great way to celebrate spring. Switch out your red and green Christmas lights for ones the feature bright and pastel shades. You can also uses a Starburst bouquet to light up your space. 

Dekra-Lite also offers several banners that are easy to hang and celebrate the season. Our Gerber Daisies Single Vinyl Banner adds a pop of color. You can also nod to Easter with our Eggs & Bunnies Double Vinyl Banner. 

The nice thing about summer is, it doesn’t require a huge transition from spring. You can leave up the soft lights. You may also add some beachy elements like palm trees, sunglasses, shovels, and pails.

Another simple update involves changing your spring banners for summer-themed choices like our Summer Kite Double Vinyl Banner Set or our Summer Geometric Pattern Double Vinyl Banner Set.  We even have banners that celebrate specific events like Farmer’s Markets and Festivals. 

Congratulate grads at the beginning of summer with our High School Graduation Circular Single Banner. When the 4th of July rolls around, honor independence with our American Flag Single Vinyl Banner. 

Fall is when the leaves change colors and fall from the trees. There’s a brisk chill in the air. Capture the spirit with rust colored decor and fall leaf garlands.

Our banners help you bring the season to life. Consider adding our Falling Leaves Single Vinyl Banner or our Fall Foliage Double Vinyl Banner to your decor. Our Autumn Drop can be hung in any area of your workspace to add an elegant effect.

Autumn is also the time for Halloween. Halloween banners like our Happy Halloween Full Moon Single Vinyl Banner will set the tone. Liven up the spooky atmosphere with Jack-o-Lanterns, ghost images, and interactive displays.

Retail stores typically get the most out of their decorating efforts. Decorations remind people to buy products which generates sales. 

Store owners should focus on making their stores look bright and welcoming. However, they should also pay special attention to certain displays. 

They should consider items that are big sellers during that current season. Those items should be displayed prominently on end caps and surrounded by seasonal decor like mini-lights and foliage.

Hotels can attract visitors during the holiday season with the right display elements. Many hotels are known for their vibrant displays, tree-lighting events, and thematic seasonal designs. 

Determine how you can incorporate these aspects to make your hotel a thought leader in the industry. Interactive displays are an excellent strategy. Install them in your lobby to attract visitors who will post images on social media.

Hotel owners may also consider creating events that will make their facilities shine. Host Santa visits during the winter, Easter brunches in spring, and graduation celebrations in summer. These marketing strategies will get your business on the map. 

Most theme parks have seasonal events throughout the year with Christmas and Halloween being the “big ones”. These events are typically elaborate requiring extensive props and costumed actors. Decorations sprawl out across acres of land lighting up walkways and rides.

With so much going on, these events typically require year-round planning. Businesses seek to outdo themselves and the competition with more elaborate decor each year. The sense of innovation will keep customers coming back.

With so much space to fill, bigger is better. Consider adding giant inflatables to theme park seasonal decor. 

People dine at restaurants to celebrate fun times. Restaurants will see a surge in business due to late summer graduations, Mother's Day, Father's Day, Valentine’s Day, and the winter holidays. They should decorate their space accordingly.

Restaurants should not overdo it on the decorations. They should create a festive environment without interfering with the dining experience. Elegant elements like our Silver Drop with Snowflake Frame or Leavesdon Wreath can be suitable depending on the season. 

Seasonal decorating can make a business stand out, attracting customers and generating sales. Companies should think beyond the typical holiday season. They should consider decorating for spring, summer, fall, and other winter occasions. 

Dekra-Lite offers decorations for every season. Our vibrant banners and glowing lights will illuminate your company year-round. Contact us to find the ideal seasonal decor for your business needs.