Why Every Business Needs Professional Holiday Decorations

If you run a business, holiday decorations are not just optional- they’re a must.

Sure, no one will put you out of business for not having commercial Christmas decorations, but not having them means missing out on the competition, disappointing customers and employees, and potentially damaging your company’s reputation. 

You may be reluctant to display corporate holiday decor because you think it could endanger your crew and customers or look unprofessional. That’s where professional holiday decorations come in. Holiday decorating services for businesses ensure safe and terrific-looking results.

Professional holiday decorations offer various benefits, including the following: 

In business, first impressions are everything. Retail holiday displays ensure you wow customers every time. 

The  lights and decor of a professional holiday display installation will draw customers in. A unique design will set you apart and enhance your brand image. You will send a message of holiday cheer.

If you have a full-service holiday decorating company design your display, you never have to worry about it looking cheap or falling apart. It will look terrific and enhance your credibility. 

Increasing foot traffic with decorations is a significant advantage. A great-looking display draws crowds. People will see your display and want to know about your business.

The more people who visit your business, the more likely they are to buy, especially when they need gifts for the holiday season. Even if they don’t make a purchase now, they will become familiar with your brand and may come back to buy something later. They may also talk about your business to others or take a picture in front of your display, post it on social media, and tag your company, helping to raise brand awareness. 

Christmas decor for businesses also boosts employee morale. Studies reveal that people who decorate with Christmas lights are happier and friendlier. Consider how this can pay off in a business environment. Your employees will be nicer to each other and provide better customer service. 

Those happy feelings will also rub off on customers. The mood-elevating lighting and attentive staff will make them want to return, and they may become loyal to your company. The display will enhance their experience, making your store memorable.

Professional holiday decorators offer a wide range of services and industry expertise that make marketing with Christmas decor easy. These sections will give you a better idea of what they provide. 

• Design: The decorators will visit your space to develop a design that aligns with your vision.
• Decoration Procurement: The design team will purchase all the decorations you require.
• Installation: They will install decorations, working with your schedule to minimize disruptions.
• Removal: After the season ends, they will safely remove the decorations.
• Storage: The company can store decorations during the off-season, reducing your storage burden. 

• Safety Requirements: Professionals are aware of ladder and fire safety requirements. They will follow the rules to ensure a safe holiday decor setup.
• Professional Installation: Decorating teams have expert installation skills. They will ensure your display elements hang evenly and don’t fall, preventing safety hazards.

• Experience with Various Industries: Your Christmas display team likely has experience in various industries. This insight helps them match your brand image, theme, and company aesthetic.

• Decorations for Various Seasons: Holiday decorators are not only skilled in Christmas displays. If you are happy with their results, call them back for Valentine’s Day, Easter, and other holidays.

• Knowledge of Different Business Environments: Most decorators have experience with different business environments. They can provide services for office holiday decorations, large-scale commercial decorations, holiday decor for shopping centers, indoor and outdoor holiday decorations, and more.

Due to the added expense, some businesses may be reluctant to hire professional decorators. However, the benefits make these services priceless and can even save you money in the long run. Here are some advantages to consider. 

The holiday season is stressful. Business owners often run around, ensuring they have enough inventory for the season and serving customers in their shops. An installation is an added burden that can interrupt their focus. 

Professional decorators ensure stress-free holiday decorating. They free up your time so you can make this the best holiday season ever. 

Business owners may take on decorating tasks themselves. However, this approach leads to safety risks. 

Staff members involved in decorating may fall or expose themselves to electrical hazards. If the installation isn’t correctly installed, it can cause a fire or fall on customers. An incident in your store can be devastating, costly, and damage your company’s reputation. 

Professional decorators are trained to minimize risks. If an incident occurs, their liability covers it. 

It doesn’t matter what type or size of space your professional team faces. They will provide consistency and quality at scale.

For mall holiday installations, bold designs catch consumers' attention, promote seasonal spirit, and encourage them to shop. Festive decor for corporate offices may be more toned down and intimate, but it will still do its part to improve employees’ moods and please your clients. Either way, you will put your best foot forward. 

Professional holiday decorations have an added benefit. They elevate branding in the following ways. 

A customized theme that aligns with your brand ensures customers remember who’s behind the decorating. You may choose a display that includes your logo, mascot, or the products you sell. Your decorating team will help you integrate branded festive themes into your design. 

A unique display may get your business social media attention during the holiday season. People may be so impressed that they will want to take their picture in front of your display and post it on social media. This type of free marketing will get your brand name out there, especially if branding elements are included in the photo or they tag your company. 

Increase the likelihood of social media opportunities with holiday selfie stations and other interactive elements.

When it comes to planning holiday decorations, it’s never too soon. Here’s why you need to get on top of planning sooner rather than later.

The peak holiday decorating season typically starts around Halloween. That’s when most businesses start focusing on Christmas in terms of decor, inventory, and marketing.

Be smart and beat the rush. Consider reaching out to professional decorators over the summer. Doing so ensures you can find top designers during the holiday season.

You may even get on schedule with your professional design team to ensure your business is decorated for all seasons. Plan a year-round schedule for decorating your business for Valentine’s Day, Easter, the 4th of July, and Halloween. 

With this approach, you never have to worry about losing foot traffic to the competition. Your team will also have you on their schedule, ready to serve you when needed. 

Professional holiday decorators can benefit any business, but which is best suited to your professional needs? Here are some things to consider.

• Reputation and Years in Business: Choose a provider with a history of providing excellent service in your community.
• Specialized Services: Your decorating team should have experience with your specialized needs. For example, if you require office decorations, ensure the team has experience decorating offices. If you require a large-scale mall design, choose a provider with similar experience. You can break it down further by working with a company that has experience in your industry.
• Cost: Cost is always a consideration. However, businesses should go beyond the initial price tag to ensure they get the best value for their money.
• Licensing and Insurance: Work with a licensed and insured company to ensure you are covered if an incident occurs. 

• What is Your Approach? Find out how the decorating company approaches decorating to learn about their process.
• What’s Included in Your Service? Decorating services may include design, installation, removal, and storage. Learn what each company offers to get the best value for your money.

• How Do You Handle Claims? Prepare for risks by learning how the company handles claims and what’s covered by their insurance.

• Can I Speak to References? Online research will give you some idea of a company’s reputation, but reviews can always be manipulated. Ask to speak to past customers to understand better what to expect.
• Can I See Your Portfolio? A decorator’s portfolio will give you a good idea of what they can accomplish. Some have portfolios on their website, but you can ask for samples of their work if they are not readily available. 

Holiday decorating is necessary for any business that wants to remain competitive during the busy Christmas season. Professional decorators are the best option because they ensure safety and a great-looking design. They can save money and stress in the long run. 

Dekra-Lite is a recommended option for installing holiday decor. We have been serving our community since 1987. We specialize in large-scale decorating but can provide solutions for various decorating needs.

Contact us to make your business stand out this holiday season.

The price of professional holiday decorating services varies depending on your location, the size of the decorative space, the scale of your display, and the included fixtures. However, they typically range from $2.50 to $7 per square foot, for a total cost between $200 and $2000.

Yes, decorations can be customized to match your brand. You can purchase decorations with your logo, mascot, or those representing your products and services. Your decorating team may be unable to provide these decorations, but they can connect you with designers and help you integrate them into your design. 

Many professional decorators will take down decorations after the holidays. However, don’t assume every company offers this service. Inquire in advance so you know what to expect. 

If you run a smaller business or office, investing in professional decorating services may be worth it. Here are some things to consider when making that call:

• Do you have upscale clientele who would be disappointed by an unprofessional design?

• What is your budget?

• Is the effort to improve customer and employee satisfaction worthwhile?

It’s essential to book a decorating service before the holiday rush to ensure you don’t miss out. With most businesses considering decorating after Halloween, late summer could be a good time to start getting in touch.